I am Senior Product Designer

with 8+ years of experience, specializing in the design of digital products that are useful, simple, and thoughtfully crafted.

I have worked with companies of all sizes — from agencies (Geronimo) and scale-ups (Voodoo) to consulting firms (Niji), as well as freelance collaborations (Lama Bank, Dogami, Matera, and more).

My approach is firmly user-centered, grounded in a rigorous design process (research, prototyping, testing), and shaped by a strong product culture.

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Skills

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Discovery

Framing research objectives with stakeholders.

Qualitative and quantitative research.

Defining OKRs (Objectives and Key Results).

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User Research

User interviews and targeted surveys.

Contextual observation, shadowing and workshops.

Personas and user journey.

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Prototyping

Zoning, wireframes and user-flows.

Creating visual mockups.

Interactive prototypes for usability testing.

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Testing

Validating concepts with real users.

Gathering user’s feedback and insights.

Identifying pain points, needs and opportunities.

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Delivery

Presenting results to product and tech teams.

Designing high fidelity mockups with edge-cases.

User-flows and technical documentation.

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Improvement

Weekly analyzing behavioral data.

A/B Testing (with product, tech and data teams).

Weekly check of NPS and customer support team.