Voodoo • 2021

1. Problem statement

Voodoo’s partner studios are experiencing difficulties creating marketing campaigns using Meta’s Ads Manager.

2. Frame and goal

The first challenge was aligning user needs with technical constraints. I wanted a simple solution, with text and videos. It also had to allow users to go back if needed without getting stuck.

Additionally, the steps had to be the same for both Android and iOS; only the content would differ.

3. Discovery protocol

Still, I chose to take a user-centric approach by conducting over 20 user interviews.

After listing and prioritizing the pain points, I took the time to discuss each topic with the developers to simplify every step of the app submission process through the Voodoo platform.

4. Wireframes and userflows

I started by putting my raw ideas down on paper. This phase allows for exploring all possible directions.

Once the best solutions were selected (together with the Product Manager), I mapped out a user flow aligned with the technical constraints.

ℹ️ These screens do not reflect the actual output of my work. I had to recreate an altered version due to a non-disclosure agreement I signed with Voodoo.

25+

Conducted user interviews

10 days to 2 days

Game submission time divided by 5

82%

Game submission success rate

Submit your app

Before launching an ad campaign, the studio needs to submit the app to the stores (App Store and Play Store) and integrate the Voodoo SDK.

The tutorial includes text, code snippets, and videos.

The studio can contact the customer care team for help, or skip any step and come back to it later if needed.

Set up campaign

Once the app has integrated Voodoo’s SDK, the studio can start creating an ad campaign directly from the platform.

Voodoo’s Publishing Platform is connected to several ad networks.

The studio simply needs to upload gameplay videos and set a daily budget.

Monitor data and performance

Studios can track ad campaign metrics and app performance using key KPIs.

They can pause or edit the campaign to improve results.

At the end of the campaign, if it doesn’t meet the target KPIs, the game is automatically archived.