Voodoo • 2021

1. Problem statement

Voodoo’s partner studios are experiencing difficulties creating marketing campaigns using Meta’s Ads Manager.

2. Frame and goal

The first challenge was aligning user needs with technical constraints. I wanted a simple solution, with text and videos. It also had to allow users to go back if needed without getting stuck.

Additionally, the steps had to be the same for both Android and iOS; only the content would differ.

3. Discovery protocol

Still, I chose to take a user-centric approach by conducting over 20 user interviews.

After listing and prioritizing the pain points, I took the time to discuss each topic with the developers to simplify every step of the app submission process through the Voodoo platform.

4. Wireframes and userflows

I started by putting my raw ideas down on paper. This phase allows for exploring all possible directions.

Once the best solutions were selected (together with the Product Manager), I mapped out a user flow aligned with the technical constraints.

ℹ️ These screens do not reflect the actual output of my work. I had to recreate an altered version due to a non-disclosure agreement I signed with Voodoo.